WTFN Entertainment is a global producer and distributor of lifestyle, reality, and documentary television programs. WTFN was expanding internationally and needed a new site to represent the growth the company had undergone.
WTFN needed to integrate multiple disparate businesses into a cohesive brand and position itself in a global content marketplace and over 170 territories.
I developed a strategy to re-launch wtfn.com.au into the global market and managed the UX development to bring the content production and distribution arms together as WTFN.com. I post-produced a new showreel to highlight the company's best content and developed a clean site design to optimise for sales conversion.
The company website saw a traffic increase of over 25% and has positioned themselves for multiple new partnerships, licensing agreements, and co-productions internationally.
- Digital Strategy
- Lead Conversion
- UX Development
- Video Production
- Supplier Relations
- Domain Negotiation
- Graphics / Branding
- On-page SEO